Coaching

Coaching from someone who's done it. Business first. Life always.

Business coaching for service owners who want more leads, better systems and a company that runs without them. Plus life, comeback and second-chance coaching from someone who's been there. In person in Austin, or by video anywhere in Texas and the U.S.

$5.2M+In sales from the service company I founded and run
$1.2M+Of my own money spent on Google Ads, so you don't have to learn it that way
54K+Jobs dispatched through software I built
2024Won my license back from Texas, pro se, with a record
Programs

Pick your program.

Every program is 1:1. No group calls where you hide in the back.

01 · BUSINESS

Business coaching for service owners

Leads, Google Ads, your Google Business Profile, pricing, dispatch, hiring contractors, and the systems and AI that let the business run without you.

For: locksmiths, towing, HVAC, plumbers, cleaners, movers and other service owners.
02 · COMEBACK

Life & comeback coaching

Rebuild structure, purpose and self-respect after addiction, prison, or a life that fell apart. Break the fatherless cycle.

For: anyone starting over who wants someone in their corner who's been there.
03 · SECOND CHANCE

Second-chance careers

A plan for licensed trades and starting a business with a record, and telling your story so it works for you.

For: justice-impacted people ready to work. Coaching only, not legal advice.
04 · AI BUILDER

Build with AI mentoring

Learn how I ship real software with AI: specs first, agents and automations, deploys. Bring your idea and we'll build it together.

For: founders and career-changers who want to build, not just prompt.
How it works

Simple on purpose.

  1. Paid first session

    60 minutes, in Austin or by video. We dig into where you are, and you get real work done in the first hour.

  2. A written plan

    You leave with written next steps you can act on, whether or not we keep going.

  3. Weekly reps

    If we continue, we meet on a set schedule. You'll know the price before you commit.

  4. Accountability

    Brutal honesty and a simple plan. Systems beat motivation.

Robert Ramirez

Who's behind this: Robert Ramirez. Licensed Texas locksmith, founder of 24 Hr Car Unlocking ($5.2M+ in sales, 60K+ customers), and the person who built its software and AI with his own hands. Felony at 19; won his license back from the State of Texas without a lawyer in 2024.

Read the full story →
Questions

Straight answers.

Do you coach in person or online?

Both. I meet clients in person around Austin, TX, and coach anyone in Texas and the U.S. over video.

Why is the first session paid?

Because you get real work in it, not a sales pitch. You leave with next steps you can act on.

I run a service business. Is this for me?

If you live and die by the phone ringing, yes. We work on leads, Google Ads, reviews, pricing, dispatch and hiring, the same things I run every day.

Is coaching therapy or addiction treatment?

No. I'm a coach, not a therapist, doctor, or counselor. Coaching works best alongside treatment and support, not instead of them. If you need clinical help, I'll tell you and help you find it.

I have a record. Can you help me get a license?

I can coach you on the plan, the mindset and staying organized, because I've been through it. I can't give legal advice or represent you. For legal questions, talk to an attorney or legal aid.

Your move

Stop waiting to feel ready.

Book a 1:1 session. One hour, real work, clear next steps.

Prefer to text? Same number. I answer my own phone.
Book coaching Call